Design
As a design practitioner, I harness the power of new technologies to help domain experts work smarter and more efficiently. The types of design problems I solved or have led teams to solve including designing for machine learning in the legal space, internationalizing design systems, as well as building tools and platforms that empower e-commerce merchants to turn their customers to loyal fans.
Design leadership
At Shopify, I lead and scale teams that focus on how merchants engage, manage and build great relationships with their customers. We launched some game-changing products for businesses of all sizes including Segmentation and B2B.
At Kira Systems, I was the first designer and built a design organization from scratch. I defined the design foundation and strategies that made Kira the market leader and industry standard — design was frequently voted as the top reason why prestigious law firms chose Kira over its competitors.
Research
I recently graduated from Masters of Information at the University of Toronto. My master thesis focuses on older adults and their collaborative online search. The research paper on this work was published at CHIIR 2022 (Conference of Human Interaction and Information Retrieval). You can find some of my research publications here.
Cello
The significance of cello playing in my life cannot be overstated. I started learning the cello as an adult, but my affection for the instrument and the act of playing deepens every day. My approach to music is both sensual and analytical, which leads me to write about my interpretations of the pieces I love.
Last but not least
In the photo above, I (left) could not take my eyes off the ALE-HOP cow (right) as “ale” and “hop” are among my favourite words as a craft beer lover.